How to Safeguard Your Website from Panda & Penguin

Search Engine Optimisation experts always explore through newer SEO techniques and latest updates of SEO in order to enhance their skills in web development. This year many new technical concepts of SEO have been introduced for helping the webmasters to determine the ranking of the websites and blogs. The search engine loopholes of previous years, which allowed the spammy sites to fool the crawlers and achieve higher rankings, are sorted out now. With the recent rollouts of Panda and Penguin, it is important to stay away from crafty practices of deceiving search engines. The general instructions of these algorithm updates for SEO experts can be summed up as the latest techniques of SEO, described below:

l  Delete inferior quality of links for the websites:

The recent updates of Google ranking algorithm emphasise on the quality of the links, as this plays a vital role in deciding SEO ranking. SEO is a critical part of digital marketing, which is an emerging trend of global business today. There are different parameters for checking the nature of the links in the websites, such as SEO PR, outbound links, on-page elements etc. If after close inspection, it seems that the links connect to some irrelevant site and are finally proved to be of poor category, they should be wiped off.

l  Proper design for the sites:

The new rollout of Panda has enabled Google to take an account of the user’s experience with the website. This process is a part of Google ranking algorithm, which indicates the importance of appropriate meta tags, attractive design and non-repetitive content in order to be user-friendly. In addition to this, websites that used the so-called ‘Black hat’ technique for maintaining high ranking, were subjected to penalty by the Penguin update. Both Panda and Penguin have enhanced the necessity for stringently following Google’s guidelines in order to achieve better search engine rankings.

Need for quality content:

Gone are the days when somebody could just copy the contents from another website and rank high in search engines. Google algorithm demands for unique content that is meaningful and well-informative for the readers. Quality content should be free of technical jargons, maintain natural flow of writing and able to stimulate positive response from the readers. Besides, recent updates of Panda also monitor the quality of content in comparison to the advertisements displayed in a website. Therefore, it is more important to prioritise the content than to include attractive advertisements.

Superior link building with relevant contents:

The sites that claim to increase the back-links within a short period of time, should be avoided. The new Google updates are able to rigorously check the relevance of the links with respect to the content of the site. Natural links are more preferred, where back links fit with the theme and subject of the website.

Natural anchor texts:

As an aftereffect of Google Penguin rollout, the irrelevant anchor texts, are all lost in the crowd because of rank degradation. Therefore, it is suggested to work naturally to overcome the effects of algorithm update by inserting the texts that perfectly match the business of the websites. This is how the quality of the links in a website can act as a parameter for ranking algorithm in order to be on the top of SEO rankings.

Social marketing strategy:

This is definitely not a complete new practice for SEO, but involve many unique tricks now for alluring more visitors to the website. The content should be able to generate a reliable source of traffic of targeted audience and links should be established with relevant sites. This helps the recent algorithm updates

As SEO ranking algorithms are getting smarter day by day, there are many new techniques for improving rankings, which will suitably boost up the online businesses. These new techniques will definitely increase the credibility of the websites without the fear of being affected by algorithmic updates.

 

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Citrix Acquires Framehawk

In a recent development, Framehawk has been acquired by Citrix. Framehawk is known for providing solutions that optimize delivery of virtual desktops and applications to mobile devices. In a statement released by Citrix, it said the merger of Framework with Citrix will help in combining the former’s technology with the HDX technology in Citrix XenApp and XenDesktop products. So far the financial terms of the deal have not been disclosed.

Citrix will be much benefited having acquired Framehawk. It will help Citrix in optimizing the virtual desktop mobile experience and that too under very poor networking conditions that include highly overcrowded WiFi or mobile data networks.

The leadership and engineering team of Framehawk will be integrated into the enterprise and service provider division of Citrix.

Amazon, Dell and Cisco have already ventured into desktop-as-a-service (DaaS) plays, and VMware, Citrix’s rival in virtualization has recently acquired Desktone, it seems that the competition will get tougher with every passing day for emerging market of Desktop Virtualization.

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Tough Choice: Cloud Computing or Virtualisation

In the arena of Information Technology, the most debated topic nowadays is to choose which one: Virtualisation or Cloud Computing. We are here to discuss our stand in this ongoing debate.

Virtualisation, as we all in the IT domain know, a mechanism by which the output of the entire IT systems could be maximized with lesser equipments. Utility softwares from Citrix or VMware, the leading players in this field of virtualisation, play the most critical role. Whether we use the virtualisation based softwares or not, unknowingly most of us have actually used the basic concept of virtualisation for PCs, Servers like doing partition of hard drives.

On the other hand, cloud computing is another growing phenomenon that can’t be ignored anyway. Google docs, Drop box, Flickr or Picasa have become an indispensable part of netizens all over the world.

Now the question is, which one is best suited as per the needs and cost factor. We here can’t decide for anybody what is best suited for whom and why, but what we can do for you to help taking decisions by highlighting the pros and cons of both Virtualisation and Cloud Computing.

Accessibility Factor: Cloud computing is unbounded of locations which is it’s strongest point. But at the same time its vulnerability to internet connections goes against it.

Virtualistion is location dependant but it accessibility doesn’t generally depend on internet connection.

Security: Cloud computing as 3rd party data storage may not be a safe option from security point of view, keeping in mind the vulnerability of cloud servers to the hackers.

In this perspective, Virtualisation definitely scores high if basic precautionary measures are in place.

Cost: As far as cost factor is concerned, Cloud computing, in general is the popular option. Though the cost of cloud storage depends on requirement, usually it costs less in comparison with virtualisation, provided parameters being kept same.

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Google EMD Update Brings New Dimension to SEO

After the smashing hit by the Panda-Penguin updates on the Google page ranks, the latest one is the EMD update. EMD or Exact Match Domain is designed to target websites consisting of low quality content. While browsing the web at times you would have come across sites with long tail key phrase as their domain name. These long tail key phrases are essentially the specific search term that the users would search for.

A number of web marketers have been purchasing exact match domains with the aim of improving their page ranks and online visibility. However the existence of poor quality content may drastically hamper their page ranks. Classification of low quality content is based on two terms viz. parked domains or scraped content. Parked domains are place holder sites stuffed with various ads. Such kinds of websites do not provide any substantial information to the users.

Scraped content is a form of online plagiarism wherein content from other website/s is published as it is. Commonly known as duplicate content, such a practice can surely reduce your page ranks.

The idea is to provide comprehensive information on a particular topic so that the visitors can get what they are actually looking for. Infographics, power articles, etc. are some of the techniques that can act as savior. As long as you can engage your visitors and keep their interests intact, you need not really bother about EMD filter.

There are some related factors that can have a positive impact on your online rankings. Here are a few tips to help you improve the content quality of your website:-

1. Check out the number of broken links you have (if any) and get them corrected.

2. Checkout all low quality backlinks. Pay heed to the relevance, quantity and quality of backlinks you have.

3. Do not stuff your website with too many keywords. This also related to the need of maintaining the keyword density of your site.

4. Related metatitles should be used in your website.

5. Improve your website’s loading speed.

6. Include more contextual links instead of sponsored links.

7. Reduce the bounce rate of your site by focusing on infotainment. Infotainment is an amalgamation of useful information along with a tinge of entertainment. The mere placement of facts, figures and statistics is not enough. It is the way you present those facts in front of your target audience and entice them to stick to your website.

Remember, your goal is to satisfy your audience by offering relevant and useful information along with attractive infographics, statistics, photo sharing, video sharing, user participation platform, etc. If you are successful in serving your audience well, you are certainly there to rule the web.

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PPC & SEO: When and How to Use for Online Marketing

When search engine marketing enters the conversation in PR circles and vice versa, it’s usually search engine optimization, not pay per click that gets attention. However, there are numerous opportunities to use the on-demand visibility of Pay Per Click as a method to attract visitors to news related content.

Publishers of online news and media use Pay Per Click to create instant search visibility for hot and trending news stories. Here’s an example of the NY Times using AdWords to promote a story about Twitter.  You can also see from this screenshot via Spyfu, some of the topical and time sensitive keyword phrases they’ve bid on to drive traffic to news stories.

PR professionals can do the same with brand names, company names or executive names that often get searched on. PPC can be used to attract attention to specific news items, stories and content that is likely to be passed along once people get a chance to see it.

Deciding when PPC vs SEO is appropriate has to do with the situation and goals. Use of PPC advertisements are more of an on-demand and often times a reaction to other content displayed in the left side of the search results page. An example would be running ads on brand names that have negative information in the organic search results in order to tell the other side of the story. This can be useful to attract consumer attention away from negative listings.

paypal ppc
As an example, here is a Search Results Page for “paypal sucks” where PayPal is bidding on and displaying an ad for its brand name.

SEO for public and media relations is a long term effort and should be viewed as an ongoing investment in time and resources. SEO is most effective when it’s built into the processes of creating and promoting news content. Using the right keywords in the right places as well as making sure the PR content is crawlable by search engine spiders compliments the need to attract inbound links.

The effect of ongoing SEO efforts (continued content creation, promotion and link building) is cumulative. The more news content on web pages and incoming links from other web sites, the wider the net that’s cast on the web from which to attract searchers. Results from SEO efforts are not often immediate so the decision to use SEO tactics should be appropriate to an ongoing commitment to see results.

 

 

 

 

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Zimbra e-mail Hosting Solutions – A New Benchmark for e-mail Management Services

With the advancement and exponential increase of the usage of the internet; regular e-mail services have been replaced by the speedy, more secured and  multifunctional e-mail management softwares. Few of the popular mailing servers like MS Exchange, Google Apps, Lotus Notes etc., provide more than just emailing services. But at present, Zimbra is the most popular email hosting solutions amongst the corporates for the professional requirements. This advanced open source e-mail server is used for managing incoming and outgoing emails, databases, inter-office communications and data storage.

Zimbra provides a rich set of full cross-platform support with native integration on major operating systems like Windows, Macs, and Linux desktops. Zimbra email suite is just like Microsoft Exchange, Gmail or any other mailing services used today. It is more flexible and compatible to different types of mobile devices and operating systems. With the association of VMware, the customized e-mailing solution has integrated the mailing service, contacts, group calendar and task sharing management and so many necessary features under one platform. Moreover, it adds an instant messaging, large file storage as well as web document management to the upgraded mail collaboration suite.

Some Major Benefits Of Zimbra Mail Server Are:

  • The local server gets easily connected with the remote server to fetch e-mails from the remote server.
  • Flexible, light and simple to use across multiple domains or any platform (Apple, Windows, Linux), with any mobile device (Windows Mobile, BlackBerry, flip phones).
  • Zimbra e-mail hosting solution provides fully incorporated anti-spam and antivirus capabilities to protect your important e-mails.
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Citrix XenDesktop 5.5 & VMware View 5 – The Two Heavyweights of VDI Solutions

With the advent of VDI (Virtual Desktop Infrastructure), Desktop computing has taken a paradigm shift with flexibility and greater control of user access. With the help of virtualization, the scalability of an IT infrastructure can be optimized by bringing the remote computing platforms under one roof.

The day has come where virtualization is going to be an inseparable part of a state-of-the-art IT infrastructure. And VDI (Virtual Desktop Infrastructure) will play a major role in it. So it is imperative to know which VDI solutions in the market will be the best-suited according to the requirements and cost-effectiveness.

The two major providers of VDI solutions are XenDesktop 5.5 of Citrix and View 5 of VMware.  As far as scalability, enterprise-grade platform configurations are concerned, both are highly recommended. Both can be built to scale out thousands of users and dozens of users. If both the products are compared with the other VDI solutions like Pano Logic, Kaviza or NComputing, both XenDesktop  5.5 and VMware 5 are bit complex in terms of operations and installation. But for companies with large-scale operations, both XenDesktop  5.5 and VMware 5 provide a greater leverage and flexibility in managing a large number of virtual desktop users. So if you decide to have a virtual desktop infrastructure in place, either you choose XenDesktop  5.5 or VMware 5 from the word ‘go’

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Courtesy: http://www.infoworld.com

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Advantages of VMware Workstation

VMware Workstation is a dominant player in the arena of Desktop Virtualization software program is concerned. Owing to its advantages and usability features, the product is considered as per the Gold standard by the critics of virtualization experts. As per the critic’s opinion, it is supposedly the most secure, dependable as well as the most effective virtualization software due to its performances.

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Effective Features of VMware Workstation

• It runs effectively with Microsoft Windows 7. Whether it is 32-bit or 64-bit processor along with Microsoft Windows 7, VMware Workstation works perfectly without any hitch. Besides it is also compatible with Aero Peek of Windows 7 that is used to interchange between the various applications of Windows 7. Alongside, it also runs flawlessly with Flip 3D of Windows 7.

• One of the most credible reason for the popularity of  VMware Workstation is, it runs flawlessly with numerous three dimensional software  for 3D visuals like DirectX 9, Oc Shadder Version 3, Windows Aero and OpenGL 2.one.

• The Record Replay Debugging plus SpringSource Applications features are the added advantage as these two features can effectively be used for program designing in addition to software program testing.

• Almost four virtual computer systems can be operated with VMware Workstation involving thirty-two GB RAM. As a result large portions of work can be replicated on a few servers.

 • It is extremely cost-effective software for virtualization solutions compare to the other key players in the market.

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Virtualize or Not to Virtualize

When it comes to the decision of adopting Virtualization for an IT environment, many questions crop up in mind. Few queries that will certainly make you think twice about virtualization are:

  • HOW MUCH SUITABLE WILL IT BE FOR THE EXISTING INFRASTRUCTURE
  • NUMBER OF PHYSICAL HOSTS REQUIRED
  • AVAILABILITY OF THE BEST AND COST-EFFECTIVE STORAGE OPTION
  • RISK INVOLVED WITH CRITICAL APPLICATION
  • EXPENSE OF THE INITIAL OUTLAY

Here comes the importance of Capacity Plan. Most of the doubts can be cleared through this Capacity Plan. With the help of Capacity Planning, we can measure the system performances including processor utilization, total storage, disk I/Os and much more. Though many critics may raise doubts about the effectiveness of Capacity Plan, but still this is the best answer to all the queries. Now in order to get 100% genuine information regarding the cost and scalability of a virtual IT environment, one needs to go through various channel of information and do cross-check.

At the beginning, Virtualization was costly for both the end-user as well as the engineer/analyst. The cost related to the capacity plan process was significantly high in the early days of virtualization.  But nowadays, the market has changed a lot. There are many organizations, including ValueCare Inc, who are providing the service at an affordable cost.

As virtualizations are of different types, the cost of setting up an IT environment based on Virtualization platform varies. Virtualization platform is primarily three types:

  1. Full Virtualization: It helps to simulate the actual hardware that will allow software consisting of guest operating system, to run without any modification. .
  2. Partial Virtualization: In this case, the target environment is simulated partially. Some guest programs, therefore, may need modifications to run in this virtual environment.
  3. Para Virtualization: A hardware environment is not simulated; however, the guest programs are executed in their own isolated domains, as if they are running on a separate system. Guest programs need to be specifically modified to run in this environment.
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Virtualization and its Related FAQs

When it comes to the decision of adopting Virtualization for an IT environment, many questions crop up in mind. Few queries that will certainly make you think twice about virtualization are:

  • HOW MUCH SUITABLE WILL IT BE FOR THE EXISTING INFRASTRUCTURE
  • NUMBER OF PHYSICAL HOSTS REQUIRED
  • AVAILABILITY OF THE BEST AND COST-EFFECTIVE STORAGE OPTION
  • RISK INVOLVED WITH CRITICAL APPLICATION
  • EXPENSE OF THE INITIAL OUTLAY

Here comes the importance of Capacity Plan. Most of the doubts can be cleared through this Capacity Plan. With the help of Capacity Planning, we can measure the system performances including processor utilization, total storage, disk I/Os and much more. Though many critics may raise doubts about the effectiveness of Capacity Plan, but still this is the best answer to all the queries. Now in order to get 100% genuine information regarding the cost and scalability of a virtual IT environment, one needs to go through various channel of information and do cross-check.

At the beginning, Virtualization was costly for both the end-user as well as the engineer/analyst. The cost related to the capacity plan process was significantly high in the early days of virtualization.  But nowadays, the market has changed a lot. There are many organizations, including ValueCare Inc, who are providing the service at an affordable cost.

As virtualizations are of different types, the cost of setting up an IT environment based on Virtualization platform varies. Virtualization platform is primarily three types:

  1. Full Virtualization: It helps to simulate the actual hardware that will allow software consisting of guest operating system, to run without any modification. .
  2. Partial Virtualization: In this case, the target environment is simulated partially. Some guest programs, therefore, may need modifications to run in this virtual environment.
  3. Para Virtualization: A hardware environment is not simulated; however, the guest programs are executed in their own isolated domains, as if they are running on a separate system. Guest programs need to be specifically modified to run in this environment.
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