Google EMD Update Brings New Dimension to SEO

After the smashing hit by the Panda-Penguin updates on the Google page ranks, the latest one is the EMD update. EMD or Exact Match Domain is designed to target websites consisting of low quality content. While browsing the web at times you would have come across sites with long tail key phrase as their domain name. These long tail key phrases are essentially the specific search term that the users would search for.

A number of web marketers have been purchasing exact match domains with the aim of improving their page ranks and online visibility. However the existence of poor quality content may drastically hamper their page ranks. Classification of low quality content is based on two terms viz. parked domains or scraped content. Parked domains are place holder sites stuffed with various ads. Such kinds of websites do not provide any substantial information to the users.

Scraped content is a form of online plagiarism wherein content from other website/s is published as it is. Commonly known as duplicate content, such a practice can surely reduce your page ranks.

The idea is to provide comprehensive information on a particular topic so that the visitors can get what they are actually looking for. Infographics, power articles, etc. are some of the techniques that can act as savior. As long as you can engage your visitors and keep their interests intact, you need not really bother about EMD filter.

There are some related factors that can have a positive impact on your online rankings. Here are a few tips to help you improve the content quality of your website:-

1. Check out the number of broken links you have (if any) and get them corrected.

2. Checkout all low quality backlinks. Pay heed to the relevance, quantity and quality of backlinks you have.

3. Do not stuff your website with too many keywords. This also related to the need of maintaining the keyword density of your site.

4. Related metatitles should be used in your website.

5. Improve your website’s loading speed.

6. Include more contextual links instead of sponsored links.

7. Reduce the bounce rate of your site by focusing on infotainment. Infotainment is an amalgamation of useful information along with a tinge of entertainment. The mere placement of facts, figures and statistics is not enough. It is the way you present those facts in front of your target audience and entice them to stick to your website.

Remember, your goal is to satisfy your audience by offering relevant and useful information along with attractive infographics, statistics, photo sharing, video sharing, user participation platform, etc. If you are successful in serving your audience well, you are certainly there to rule the web.

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PPC & SEO: When and How to Use for Online Marketing

When search engine marketing enters the conversation in PR circles and vice versa, it’s usually search engine optimization, not pay per click that gets attention. However, there are numerous opportunities to use the on-demand visibility of Pay Per Click as a method to attract visitors to news related content.

Publishers of online news and media use Pay Per Click to create instant search visibility for hot and trending news stories. Here’s an example of the NY Times using AdWords to promote a story about Twitter.  You can also see from this screenshot via Spyfu, some of the topical and time sensitive keyword phrases they’ve bid on to drive traffic to news stories.

PR professionals can do the same with brand names, company names or executive names that often get searched on. PPC can be used to attract attention to specific news items, stories and content that is likely to be passed along once people get a chance to see it.

Deciding when PPC vs SEO is appropriate has to do with the situation and goals. Use of PPC advertisements are more of an on-demand and often times a reaction to other content displayed in the left side of the search results page. An example would be running ads on brand names that have negative information in the organic search results in order to tell the other side of the story. This can be useful to attract consumer attention away from negative listings.

paypal ppc
As an example, here is a Search Results Page for “paypal sucks” where PayPal is bidding on and displaying an ad for its brand name.

SEO for public and media relations is a long term effort and should be viewed as an ongoing investment in time and resources. SEO is most effective when it’s built into the processes of creating and promoting news content. Using the right keywords in the right places as well as making sure the PR content is crawlable by search engine spiders compliments the need to attract inbound links.

The effect of ongoing SEO efforts (continued content creation, promotion and link building) is cumulative. The more news content on web pages and incoming links from other web sites, the wider the net that’s cast on the web from which to attract searchers. Results from SEO efforts are not often immediate so the decision to use SEO tactics should be appropriate to an ongoing commitment to see results.

 

 

 

 

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Zimbra e-mail Hosting Solutions – A New Benchmark for e-mail Management Services

With the advancement and exponential increase of the usage of the internet; regular e-mail services have been replaced by the speedy, more secured and  multifunctional e-mail management softwares. Few of the popular mailing servers like MS Exchange, Google Apps, Lotus Notes etc., provide more than just emailing services. But at present, Zimbra is the most popular email hosting solutions amongst the corporates for the professional requirements. This advanced open source e-mail server is used for managing incoming and outgoing emails, databases, inter-office communications and data storage.

Zimbra provides a rich set of full cross-platform support with native integration on major operating systems like Windows, Macs, and Linux desktops. Zimbra email suite is just like Microsoft Exchange, Gmail or any other mailing services used today. It is more flexible and compatible to different types of mobile devices and operating systems. With the association of VMware, the customized e-mailing solution has integrated the mailing service, contacts, group calendar and task sharing management and so many necessary features under one platform. Moreover, it adds an instant messaging, large file storage as well as web document management to the upgraded mail collaboration suite.

Some Major Benefits Of Zimbra Mail Server Are:

  • The local server gets easily connected with the remote server to fetch e-mails from the remote server.
  • Flexible, light and simple to use across multiple domains or any platform (Apple, Windows, Linux), with any mobile device (Windows Mobile, BlackBerry, flip phones).
  • Zimbra e-mail hosting solution provides fully incorporated anti-spam and antivirus capabilities to protect your important e-mails.
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Citrix XenDesktop 5.5 & VMware View 5 – The Two Heavyweights of VDI Solutions

With the advent of VDI (Virtual Desktop Infrastructure), Desktop computing has taken a paradigm shift with flexibility and greater control of user access. With the help of virtualization, the scalability of an IT infrastructure can be optimized by bringing the remote computing platforms under one roof.

The day has come where virtualization is going to be an inseparable part of a state-of-the-art IT infrastructure. And VDI (Virtual Desktop Infrastructure) will play a major role in it. So it is imperative to know which VDI solutions in the market will be the best-suited according to the requirements and cost-effectiveness.

The two major providers of VDI solutions are XenDesktop 5.5 of Citrix and View 5 of VMware.  As far as scalability, enterprise-grade platform configurations are concerned, both are highly recommended. Both can be built to scale out thousands of users and dozens of users. If both the products are compared with the other VDI solutions like Pano Logic, Kaviza or NComputing, both XenDesktop  5.5 and VMware 5 are bit complex in terms of operations and installation. But for companies with large-scale operations, both XenDesktop  5.5 and VMware 5 provide a greater leverage and flexibility in managing a large number of virtual desktop users. So if you decide to have a virtual desktop infrastructure in place, either you choose XenDesktop  5.5 or VMware 5 from the word ‘go’

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Courtesy: http://www.infoworld.com

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Advantages of VMware Workstation

VMware Workstation is a dominant player in the arena of Desktop Virtualization software program is concerned. Owing to its advantages and usability features, the product is considered as per the Gold standard by the critics of virtualization experts. As per the critic’s opinion, it is supposedly the most secure, dependable as well as the most effective virtualization software due to its performances.

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Effective Features of VMware Workstation

• It runs effectively with Microsoft Windows 7. Whether it is 32-bit or 64-bit processor along with Microsoft Windows 7, VMware Workstation works perfectly without any hitch. Besides it is also compatible with Aero Peek of Windows 7 that is used to interchange between the various applications of Windows 7. Alongside, it also runs flawlessly with Flip 3D of Windows 7.

• One of the most credible reason for the popularity of  VMware Workstation is, it runs flawlessly with numerous three dimensional software  for 3D visuals like DirectX 9, Oc Shadder Version 3, Windows Aero and OpenGL 2.one.

• The Record Replay Debugging plus SpringSource Applications features are the added advantage as these two features can effectively be used for program designing in addition to software program testing.

• Almost four virtual computer systems can be operated with VMware Workstation involving thirty-two GB RAM. As a result large portions of work can be replicated on a few servers.

 • It is extremely cost-effective software for virtualization solutions compare to the other key players in the market.

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Virtualize or Not to Virtualize

When it comes to the decision of adopting Virtualization for an IT environment, many questions crop up in mind. Few queries that will certainly make you think twice about virtualization are:

  • HOW MUCH SUITABLE WILL IT BE FOR THE EXISTING INFRASTRUCTURE
  • NUMBER OF PHYSICAL HOSTS REQUIRED
  • AVAILABILITY OF THE BEST AND COST-EFFECTIVE STORAGE OPTION
  • RISK INVOLVED WITH CRITICAL APPLICATION
  • EXPENSE OF THE INITIAL OUTLAY

Here comes the importance of Capacity Plan. Most of the doubts can be cleared through this Capacity Plan. With the help of Capacity Planning, we can measure the system performances including processor utilization, total storage, disk I/Os and much more. Though many critics may raise doubts about the effectiveness of Capacity Plan, but still this is the best answer to all the queries. Now in order to get 100% genuine information regarding the cost and scalability of a virtual IT environment, one needs to go through various channel of information and do cross-check.

At the beginning, Virtualization was costly for both the end-user as well as the engineer/analyst. The cost related to the capacity plan process was significantly high in the early days of virtualization.  But nowadays, the market has changed a lot. There are many organizations, including ValueCare Inc, who are providing the service at an affordable cost.

As virtualizations are of different types, the cost of setting up an IT environment based on Virtualization platform varies. Virtualization platform is primarily three types:

  1. Full Virtualization: It helps to simulate the actual hardware that will allow software consisting of guest operating system, to run without any modification. .
  2. Partial Virtualization: In this case, the target environment is simulated partially. Some guest programs, therefore, may need modifications to run in this virtual environment.
  3. Para Virtualization: A hardware environment is not simulated; however, the guest programs are executed in their own isolated domains, as if they are running on a separate system. Guest programs need to be specifically modified to run in this environment.
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Virtualization and its Related FAQs

When it comes to the decision of adopting Virtualization for an IT environment, many questions crop up in mind. Few queries that will certainly make you think twice about virtualization are:

  • HOW MUCH SUITABLE WILL IT BE FOR THE EXISTING INFRASTRUCTURE
  • NUMBER OF PHYSICAL HOSTS REQUIRED
  • AVAILABILITY OF THE BEST AND COST-EFFECTIVE STORAGE OPTION
  • RISK INVOLVED WITH CRITICAL APPLICATION
  • EXPENSE OF THE INITIAL OUTLAY

Here comes the importance of Capacity Plan. Most of the doubts can be cleared through this Capacity Plan. With the help of Capacity Planning, we can measure the system performances including processor utilization, total storage, disk I/Os and much more. Though many critics may raise doubts about the effectiveness of Capacity Plan, but still this is the best answer to all the queries. Now in order to get 100% genuine information regarding the cost and scalability of a virtual IT environment, one needs to go through various channel of information and do cross-check.

At the beginning, Virtualization was costly for both the end-user as well as the engineer/analyst. The cost related to the capacity plan process was significantly high in the early days of virtualization.  But nowadays, the market has changed a lot. There are many organizations, including ValueCare Inc, who are providing the service at an affordable cost.

As virtualizations are of different types, the cost of setting up an IT environment based on Virtualization platform varies. Virtualization platform is primarily three types:

  1. Full Virtualization: It helps to simulate the actual hardware that will allow software consisting of guest operating system, to run without any modification. .
  2. Partial Virtualization: In this case, the target environment is simulated partially. Some guest programs, therefore, may need modifications to run in this virtual environment.
  3. Para Virtualization: A hardware environment is not simulated; however, the guest programs are executed in their own isolated domains, as if they are running on a separate system. Guest programs need to be specifically modified to run in this environment.
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Top 10 Advantages of Server Virtualization

The mind of the never-satisfied human race has always looked for ways that will not limit their capabilities and efficiencies into this mere physical world, for technologies that will help them to reach beyond the constraints. In the world of IT, Server virtualization has become such a milestone.  And while server virtualizationVirtualization Solution Provider India, Cloud Computing Solutions has continued to mature and advance itself, more and more virtualized organizations are taking full advantage of the offering – for those who are stalling to take the big step, their virtual environment is being deprived of  the 100 percent virtualized data center of the hard-core virtual administrator.

There are many benefits to an IT organization or business when they choose to implement a server virtualization strategy.  If you are among those who are waiting to take the plunge, here are 10 great reasons why you should be jumping into the server virtualization game with both feet right now. These are tried and true benefits that have withstood the test of time (in this case, the last 10 years).

1: Help move things to the cloud -
To join the cloud….   By virtualizing your servers and abstracting away the underlying hardware, you are preparing yourself for a move into the cloud. Start by moving from a simple virtualized data centre to a private cloud. As the public cloud matures, along with the technology around it and you will be confident enough to move your data out of your data centre and into a cloud hosting facility. And when you do, you will have had a head start in getting there.

2: Extend the life of older applications -
Who doesn’t have old legacy applications still running in their environment?! May be it doesn’t run on a modern operating system, or on a newer hardware, or perhaps  your IT team is afraid to touch it, and chances are good that the person or company who created it is no longer around to update it. But you can extend its life by virtualizing and encapsulating the application and its environment. Reduce the hardware space!

3: Isolate applications -
To isolate applications, data centres are typically moved to a “one app/one server” model. But this leads to physical server sprawl, increased costs, and underutilized servers. Server virtualization provides application isolation and in the same time, consolidating many of these virtual machines across far fewer physical servers and cutting down on server waste.

4: Improve disaster recovery -
Virtualization offers an organization three important components when it comes to building out a disaster recovery solution. The first is its hardware abstraction capability. A disaster recovery site no longer needs to keep identical hardware on hand to match the production environment. Virtualization makes it possible to remove dependency on a particular server model.  Second, by consolidating servers down to fewer physical machines in production, an organization can more easily create an affordable replication site. And third, most enterprise server virtualization platforms have software that can help automate the failover when a disaster does strike. You will be  able to actually test and see your failover plan work in reality, rather than hoping and praying that it will work if and when the time comes.

5: Increase uptime -
Most server virtualization platforms, unlike the physical servers offer capabilities such as live migration, storage migration, fault tolerance, high availability, and distributed resource scheduling. These technologies keep virtual machines chugging along or give them the ability to quickly recover from unplanned outages. The ability to quickly and easily move a virtual machine from one server to another is perhaps one of the greatest single benefits of virtualization with far-reaching uses.

6: Reduce hardware vendor lock-in -
Server virtualization abstracts away the underlying hardware and replaces it with virtual hardware, providing the data centre managers and owners with a lot more flexibility when it comes to the server equipment they can choose from. This can also help in negotiating tool with the hardware vendors when the time comes to renew or purchase more equipment.

7: Faster server provisioning -
Server virtualization enables elastic capacity to provide system provisioning and deployment at a moment’s notice. You can quickly clone a gold image, master template, or existing virtual machine to get a server up and running within minutes.  The next time you have to fill out purchase orders, wait for shipping and receiving, you can forget about racking, stacking, and cabling a physical machine only to spend additional hours waiting for the operating system and applications to complete their installations.

8: QA/lab environments -
After completing a server consolidation exercise in the data center, why not donate that hardware to a QA group or build out a lab environment? Virtualization allows you to easily build out a self-contained lab or test environment, operating on its own isolated network. See by yourselves  how building something like  would be cost prohibitive with purely physical servers, and in many cases, technologically improbable.

9: Reduce the data centre footprint -
In addition to saving more of your company’s green with a smaller energy footprint, server consolidation with virtualization will also reduce the overall footprint of your entire data centre. Thus you’ll need fewer servers, less networking gear, a smaller number of racks – meaning, less data centre floor space required.  Save you money if you don’t happen to own your own data centre and instead make use of a co-location facility.

10: Save energy, go green -
You don’t need to plant a thousand trees or wear t-shirts claiming how much you like to save whales in order to be one of those people who does his part by caring for the environment!(Although, the ideas are pretty cool actually…) But save energy you must. By migrating physical servers over to virtual machines and consolidating them onto far fewer physical servers, you’ll lower monthly power and cooling costs in the data centre. This was an early victory chant for server virtualization vendors back in the early part of 2000, and it still holds true today.

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A Brief Idea on Cloud Computing

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Among the internet users, the term ‘cloud’ is used as a metaphor. Cloud-computing can be interpreted as a kind of Internet-based or dedicated network-based usage of shared resources like application software and   databases by which different computer peripherals as well as database can be used on-demand from anywhere.  More lucidly, if one can access any files or software that is not stored in the user’s computer hard drive, then the user is certainly using the Cloud Computing services.

John McCarthy can be regarded as Father of Cloud Computing. In 1960, he brought up the idea of using computers with remotely kept files and application software as a form of centralized infrastructure. It was a revolutionary idea or game changer on how to store files and applications in a centralized storage.

From technical aspects Cloud Computing is nothing but an abstraction between the underlying technical and structural design (e.g., networks, storage, and servers) and its computer resources that enable convenient as well as on-demand access to a shared pool of databases in a cloud server within the network.

One of the most popular Internet-based Cloud Computing services is Google Docs. It provides web-based word processing applications, spreadsheets and presentation as well as calendar and many other functions. Besides photo albums, videos can be also stored in such cloud storage.

Cloud Computing Comes in Different Architectural Layers:

  • Software as a service or SaaS
  • Platform as a service or PaaS
  • Infrastructure as a service or IaaS

Advantages of Cloud Computing:

  • Software as a form of Subscription
  • Reduced Software Maintenance
  • Increased Reliability
  • Increased Scalability
  • Cost Reduction
  • Environmentally Friendly
  • Matches Current Computing Trends
  • Efficient Use of Computer Resources
  • Version Less Software

Disadvantages of Cloud Computing:

  • Sometimes very costly to users
  • Business may get hampered in case of connectivity problem
  • Privacy concerns
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Citrix Xen : The Best Possible Solution to Virtualization

With the increase in popularity of Citrix Xen server, more and more IT managers of the industry are getting inclined towards it. Though Citrix is not the only solution to virtualization, but because of its flexible applications and usability features, it’s getting far ahead of other products.

Citrix Virtualization Solution Provider in KolkataOptimization of power usage as well as other management costs by consolidating workloads is one of the key features of Citrix Xen server. Using of Citrix Xen server could cut the cost of IT management by 50%. Applications related to Virtualization are frequently get updated as per the demands of the industry. In this scenario adopting Citrix Xen for virtualization can provide a greater advantage as the datacenter of Citrix Xen server are modified time to time with latest updates. Citrix Xen server can create a virtual infrastructure in the IT related storage requirements that is easy to integrate. At the same time the costs related to management tools for server requirements as well as power consumption could be cut by 10 times.

Server downtime minimization plays an important role in virtual infrastructure. Citrix Xen server does it diligently by eliminating the necessity of having a downtime with structured planning.  Besides, Citrix Xen server is considered as versatile application for creating virtual IT infrastructure due to its protection features against disaster as well as its usability features, like up gradation can easily be carried out even within the business hours.

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