Search Engine Optimisation experts always explore through newer SEO techniques and latest updates of SEO in order to enhance their skills in web development. This year many new technical concepts of SEO have been introduced for helping the webmasters to determine the ranking of the websites and blogs. The search engine loopholes of previous years, which allowed the spammy sites to fool the crawlers and achieve higher rankings, are sorted out now. With the recent rollouts of Panda and Penguin, it is important to stay away from crafty practices of deceiving search engines. The general instructions of these algorithm updates for SEO experts can be summed up as the latest techniques of SEO, described below:
l Delete inferior quality of links for the websites:
The recent updates of Google ranking algorithm emphasise on the quality of the links, as this plays a vital role in deciding SEO ranking. SEO is a critical part of digital marketing, which is an emerging trend of global business today. There are different parameters for checking the nature of the links in the websites, such as SEO PR, outbound links, on-page elements etc. If after close inspection, it seems that the links connect to some irrelevant site and are finally proved to be of poor category, they should be wiped off.
The new rollout of Panda has enabled Google to take an account of the user’s experience with the website. This process is a part of Google ranking algorithm, which indicates the importance of appropriate meta tags, attractive design and non-repetitive content in order to be user-friendly. In addition to this, websites that used the so-called ‘Black hat’ technique for maintaining high ranking, were subjected to penalty by the Penguin update. Both Panda and Penguin have enhanced the necessity for stringently following Google’s guidelines in order to achieve better search engine rankings.
Need for quality content:
Gone are the days when somebody could just copy the contents from another website and rank high in search engines. Google algorithm demands for unique content that is meaningful and well-informative for the readers. Quality content should be free of technical jargons, maintain natural flow of writing and able to stimulate positive response from the readers. Besides, recent updates of Panda also monitor the quality of content in comparison to the advertisements displayed in a website. Therefore, it is more important to prioritise the content than to include attractive advertisements.
Superior link building with relevant contents:
The sites that claim to increase the back-links within a short period of time, should be avoided. The new Google updates are able to rigorously check the relevance of the links with respect to the content of the site. Natural links are more preferred, where back links fit with the theme and subject of the website.
Natural anchor texts:
As an aftereffect of Google Penguin rollout, the irrelevant anchor texts, are all lost in the crowd because of rank degradation. Therefore, it is suggested to work naturally to overcome the effects of algorithm update by inserting the texts that perfectly match the business of the websites. This is how the quality of the links in a website can act as a parameter for ranking algorithm in order to be on the top of SEO rankings.
Social marketing strategy:
This is definitely not a complete new practice for SEO, but involve many unique tricks now for alluring more visitors to the website. The content should be able to generate a reliable source of traffic of targeted audience and links should be established with relevant sites. This helps the recent algorithm updates
As SEO ranking algorithms are getting smarter day by day, there are many new techniques for improving rankings, which will suitably boost up the online businesses. These new techniques will definitely increase the credibility of the websites without the fear of being affected by algorithmic updates.